Genuine Japanese Products
Bringing you authentic, high-quality goods that are both found in Japan and popular with Japanese people.
Supporting Heritage Makers
Wherever possible, we partner directly with local artisans, creators, and traditional family-run businesses.
Shipped from the UK
We dispatch your items directly from our UK base. This bypasses costly international shipping, unexpected customs fees, and lengthy delivery times.
Connecting you to Japan
Bringing you both essentials and unique designs for your creative side & introducing that sense of Japanese harmony into your everyday space.
Discover Our Story
What started as a digital publication in 2021 dedicated to sharing our knowledge about Japanese food & culture naturally evolved into something physical. Through Nishi Market in West London this August, we wanted to bring together the wider community, independent vendors, and lovers of Japanese lifestyle goods into one shared space.
This shop is the natural extension of that journey: a curated home for everyday essentials, direct to your door.
Our Team
Meet the minds shaping our digital stories and curated store. Further team profiles are coming soon!
Babur
Best Japanese Founder
Based in London, Babur leads the Best Japanese media platform and ecommerce store. After 18 years living and working in Japan, he returned to find no UK website fully covering Japanese travel and lifestyle, so he started Best Japanese to share more of real, everyday life in Japan.
Ryan
Hiroshima and West Japan Lead
Ryan left the US to teach English abroad, with Japan meant to be just one stop. Instead, he fell in love with the country and stayed. Nine years on, he shares the beauty and resilience of his new home, Hiroshima, through travel, and more recently, local craft goods.
